Written for owners,
not for marketers.
What is actually changing in AI, search and marketing — explained in the language you'd use to describe it to a colleague. No statistics we can't source, no vocabulary you'd have to look up.
The EU AI Act and your small business: what actually applies to you
Almost everything written about the Act is aimed at the companies building the models. If you only use them, the list is much shorter — and more manageable than the headlines suggest.
Your staff are already pasting client data into ChatGPT
Not out of carelessness — out of diligence. This is the live risk in most small companies, it predates every line of AI regulation, and banning it reliably makes it worse.
When customers ask AI instead of Google
Ten blue links became one answer citing three sources. Ranking eighth used to be worth something; being the fourth-best source is worth nothing at all.
Execution got cheap. What are you paying an agency for?
If the monthly report is a list of things they made, you are still buying the commodity. Better questions to ask at renewal — and the ones that reveal most.
The highest-return hour in local marketing
Not a campaign or a rebrand. The map listing most owners have not touched since they set it up — where the decision is usually made, before anyone reaches your website.