PRIVACY POLICY – SMARTER WORLD OG

Last Updated: September 03.2024

1. CONTROLLER INFORMATION

Smarter World OG
Kapaunplatz 4-6/4/11
1200 Vienna, Austria
Phone: +4369910214270
Email: office@smarterworld.ai
UID Nr.: ATU80909028
Company Register: FN 630061 k (Handelsgericht Wien)

Managing Directors: Walker Mohammad, Bayraktar Hakki

2. OVERVIEW

Smarter World OG (“we,” “us,” or “our”) is an AI marketing and automation agency based in Vienna, Austria. We provide responsible AI marketing solutions that help businesses scale with confidence through automated lead generation, customer engagement, and appointment scheduling services.

This Privacy Policy explains how we collect, use, process, and protect your personal information when you:

• Visit our website at smarterworld.ai
• Use our AI marketing and automation services
• Engage with our marketing campaigns or communications
• Interact with our customer support

3. LEGAL BASIS FOR PROCESSING

Under the EU General Data Protection Regulation (GDPR) and Austrian data protection laws, we process your personal data based on the following legal grounds:

• Consent: When you provide explicit consent for specific processing activities
• Contract Performance: To fulfill our service agreements and provide requested services
• Legitimate Interests: For business operations, marketing, and service improvement
• Legal Obligation: To comply with applicable laws and regulations

4. PERSONAL INFORMATION WE COLLECT

4.1 Information You Provide Directly

• Contact Information: Name, email address, phone number, business address
• Business Information: Company name, industry, job title, business requirements
• Account Information: Username, password, preferences, billing information
• Communication Data: Messages, inquiries, support requests, consultation details
• Marketing Preferences: Communication preferences, interests, engagement data

4.2 Information Collected Automatically

• Website Analytics: IP address, browser type, device information, pages visited
• Usage Data: How you interact with our services, features used, session duration
• Location Data: General geographic location based on IP address
• Cookies and Tracking: See our Cookie Policy for detailed information

4.3 Information from Third Parties

We may receive information from:

• Business partners and referral sources
• Social media platforms (when you connect your accounts)
• Public databases and business directories
• Service providers assisting in lead generation and qualification

5. HOW WE USE YOUR INFORMATION

We use your personal information for the following purposes:

5.1 Service Provision

• Provide AI marketing and automation services
• Manage lead generation and qualification processes
• Schedule appointments and send automated reminders
• Handle customer inquiries and provide support
• Process payments and manage billing

5.2 Business Operations

• Analyze service performance and effectiveness
• Improve our AI algorithms and automation systems
• Conduct research and development for new features
• Manage business relationships and partnerships
• Comply with legal and regulatory requirements

5.3 Marketing and Communications

• Send service-related notifications and updates
• Provide marketing materials about our services
• Conduct customer satisfaction surveys
• Share industry insights and educational content
• Personalize your experience with our services

6. SERVICE PARTNERS AND DATA SHARING

6.1 Technology Service Providers

We work with certified technology partners to deliver our AI marketing and automation services:

• Marketing Automation Platforms: For lead management, email campaigns, and customer journey automation
• Communication Systems: For automated messaging, chatbots, and customer engagement
• CRM and Database Systems: For secure customer data management and analytics
• All technology partners maintain appropriate certifications including EU-US Data Privacy Framework compliance
• We have comprehensive data processing agreements in place to ensure GDPR compliance
• Data processing is limited to providing and improving our services to you

6.2 Other Service Providers

We may share your information with:

• Payment Processors: For secure payment processing (Stripe, PayPal)
• Analytics Providers: For website and service analytics (Google Analytics)
• Email Service Providers: For communication and marketing automation
• Cloud Storage Providers: For secure data storage and backup
• Customer Support Tools: For providing efficient customer service

6.4 Data Sharing Limitations

We do not:

• Sell your personal information to third parties
• Share your phone number or consent with unauthorized parties
• Use your data for purposes other than those described in this policy
• Transfer data outside the EU without appropriate safeguards

7. INTERNATIONAL DATA TRANSFERS

When we transfer your personal data outside the European Economic Area (EEA), we ensure appropriate safeguards through:

• Adequacy Decisions: Transfers to countries with adequate protection levels
• Standard Contractual Clauses: EU-approved contract terms with recipients
• Data Privacy Framework: Certified providers under EU-US Data Privacy Framework
• Binding Corporate Rules: For transfers within our corporate group

8. DATA RETENTION

We retain your personal information only as long as necessary for the purposes outlined in this policy:

• Active Customer Data: For the duration of our business relationship plus 3 years
• Marketing Data: Until you withdraw consent or request deletion
• Financial Records: 7 years as required by Austrian law
• Website Analytics: 26 months for Google Analytics data
• Communication Records: 5 years for business communication purposes

When data is no longer needed, we securely delete or anonymize it.

9. YOUR RIGHTS UNDER GDPR

As an individual in the European Union, you have the following rights:

9.1 Access and Portability

• Right to access your personal data
• Right to receive a copy in a structured, machine-readable format
• Right to have data transmitted to another controller

9.2 Correction and Deletion

• Right to correct inaccurate or incomplete data
• Right to erasure (“right to be forgotten”) under certain circumstances
• Right to restrict processing in specific situations

9.3 Objection and Withdrawal

• Right to object to processing based on legitimate interests
• Right to object to direct marketing at any time
• Right to withdraw consent (where processing is based on consent)

9.4 Automated Decision-Making

• Right not to be subject to automated individual decision-making
• Right to human intervention in automated processes
• Right to contest automated decisions affecting you

10. EXERCISING YOUR RIGHTS

To exercise your rights, contact us at:

• Email: office@smarterworld.ai
• Phone: +4369910214270
• Post: Smarter World OG, Kapaunplatz 4-6/4/11, 1200 Vienna, Austria

We will respond to your request within one month (extendable by two months for complex requests).

11. DATA SECURITY

We implement appropriate technical and organizational measures to protect your personal data:

11.1 Technical Safeguards

• Encryption of data in transit and at rest
• Secure hosting with certified data centers
• Regular security updates and patches
• Access controls and authentication systems
• Firewall and intrusion detection systems

11.2 Organizational Measures

• Privacy by design principles in all systems
• Regular staff training on data protection
• Data processing agreements with all vendors
• Incident response and breach notification procedures
• Regular security audits and assessments

12. COOKIES AND TRACKING

We use cookies and similar technologies to:

• Enable website functionality and user preferences
• Analyze website traffic and user behavior
• Provide personalized content and advertisements
• Integrate with social media platforms
• Improve our services and user experience

You can manage cookie preferences through your browser settings. For detailed information, please see our separate Cookie Policy.

13. CHILDREN’S PRIVACY

Our services are not intended for individuals under 16 years of age. We do not knowingly collect personal information from children under 16. If we learn that we have collected such information, we will delete it promptly.

14. CHANGES TO THIS POLICY

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Material changes will be communicated through:

• Email notification to registered users
• Prominent notice on our website
• Direct communication for significant changes

The updated policy will be effective from the date specified in the notice.

15. COMPLAINTS AND SUPERVISORY AUTHORITY

If you believe we have not handled your personal data properly, you can:

1. Contact us directly at office@smarterworld.ai
2. File a complaint with the Austrian Data Protection Authority:
   • Website: dsb.gv.at
   • Address: Barichgasse 40-42, 1030 Vienna, Austria
   • Phone: +43 1 52 152-0

16. CONTACT INFORMATION

For any questions about this Privacy Policy or our data practices:

Data Protection Officer
Smarter World OG
Kapaunplatz 4-6/4/11
1200 Vienna, Austria
Email: office@smarterworld.ai
Phone: +4369910214270

17. INDUSTRY-SPECIFIC PROVISIONS

17.1 Wellness and Fitness Sector

For gym and wellness center clients, we process:

• Member contact information for trial scheduling
• Attendance data for retention analysis
• Communication preferences for automated follow-ups
• Health-related preferences (non-medical) for service personalization

17.2 Education Sector

For educational institution clients, we handle:

• Prospective student and family contact information
• Academic program interests and inquiries
• Event attendance and engagement data
• Consultation scheduling and preferences

17.3 Hospitality and Tourism

For hospitality clients, we process:

• Guest contact and booking information
• Reservation and cancellation data
• Service preferences and special requests
• Feedback and review information

17.4 Finance and Insurance

For financial service clients, we manage:

• Lead qualification and contact information
• Product interest and consultation requests
• Appointment scheduling and follow-up data
• Compliance-related communication records

Effective Date: September 03.2024
Version: 1.0

This Privacy Policy is available in German upon request. Bei Fragen zur deutschen Version dieser Datenschutzerklärung wenden Sie sich bitte an office@smarterworld.ai.